Long-form breakdowns of work, outcomes, and the decisions behind them.
This case study looks at how we built a fast, simple compliance tool for a client in the affiliate marketing industry. Facing strict new regulations, the client had an urgent problem: their ads were appearing on unknown websites with inconsistent or incorrect messaging. This created a major risk to their brand and their legal licenses.
The solution focused on answering one key question: Which external websites are actually sending traffic to the client? Rather than using slow manual searches or complex data integrations, we developed a "lightweight" JavaScript collector. This tool captures referral data in real time without slowing down the site or affecting the user experience.
We walk through the technical architecture and the trade-offs made to balance speed, privacy, and cost. You’ll see how a quick fix for regulatory compliance evolved into a powerful monitoring system—helping the client discover new traffic sources, prioritize their reviews, and stay ahead of legal risks.