If you're of a certain age, some jobs are probably for the big internet, the one you get at the laptop. To me, the idea of buying something big or booking a flight on a phone feels uncomfortable.
My eldest has spent her entire life consuming music via Alexa, shouting at this doughnut-sized device to play music. My wife doesn't have a laptop. They don't read reviews; they are influenced directly by social media. TikTok influences our purchasing decisions at home. Apple Pay authorises transactions based on whose face it sees, eliminating 3D verification and one-time-use codes. The big internet jobs are no longer big internet jobs. I am somewhat of a technological dinosaur.
Evolution continues in how we interact with the internet. Social media isn't just a network; it's an integral part of people's lives. Social media curates taste and desire. Trust is borrowed and passed around based on a person's credibility at that time.
The interface to the internet is shrinking while the internet grows. Design and data are reduced to words, and people are searching for things in a language that feels natural. Comparison tables become a suggestion. Checkout forms are a thumbprint. We have tried to make it feel natural. Colour, font, imagry and language all play a part in falsifying nature in the web browser.
Maybe the ultimate desire is just to talk to the company you want to buy from, not to click a button or type in numbers. Maybe the ultimate web usability hack where it doesn't exist?
In 10 years, I wonder what the interface will be.